... The Source for Personal Indpendence ...


How to Reach and Engage Human Resources Buyers and Convert Them to Leads

HRmarketer.com has released a new eBook that guides suppliers of human resources (HR) products and services through a three-step process to achieve increased publicity, web site traffic, improved SEO and greater sales leads.

The eBook walks HR suppliers through a framework pioneered by the HRmarketer Services Group, a provider of marketing and PR services in the human resource industry. The framework, called the Marketing PR Lead-Gen Process(sm) is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles.

"I've personally witnessed the success of this process with hundreds of human resource suppliers who subscribe to HRmarketer.com," said Mark Willaman, author of the eBook and founder of HRmarketer.com. "In fact, when the proper steps are correctly followed, we have not seen a single instance when it has not worked."

Chapters include:

* Step One: Strategy, Messaging and the Search-Optimized "Marketing" Website
* Step Two: Content. Content. Content.
* Step Three: Promotion
* Integration With Other Marketing Activities
* Putting It All Together: Sample Six-Month Marketing and PR Plan

The non-promotional eBook also includes an abundance of practical examples, useful tips and other information that can be put to immediate use to begin increasing a company's visibility, web site traffic, sales leads and improve its web site search engine rankings.

The complimentary eBook is available here and requires no registration or forms to be completed for download.

return to this month's issue



Home | News | Subscribe | Biz Radio | Media Kit | About Us

Marketing leaders seek out information from other marketing managers to better manage their enterprises. Marketing executives focus on getting and keeping their organizations profitable. By providing information on finance, marketing, staffing, employees, technology and sales to marketing leaders this website provides a unique platform for information exchange. Marketing leaders are in need of information to increase productivity and raise profits.

This website's award-winning staff distills information from a variety of sources to create a digest of marketing strategies that work for other marketing managers. Offering marketing managers and owners the best in terms of information and suggestions, this website is designed to be an easy, short read.

Marketing managers seek solutions to everyday problems that affect their bottom-line. The best sources of these solutions are other marketing managers who have encountered and solved these obstacles.

By continuously reading this website, marketing managers can learn much to improve their small enterprises. Other managers with larger companies can also benefit.

Functionality and brevity are important to marketing managers, owners and that is what this website's editorial is based on. Marketing managers know this website will often be ahead of national media in identifying trends and potential obstacles to marketing success.