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He Who Stoops Will Conquer

In today's small business world, finding a company niche and expanding into a franchise model is often the way to succeed.  Determined entrepreneurs are finding creative ways to reach out to consumers and meet needs that have previously not been explored.  Here are the profiles of two young business owners who did just that.

Jacob D’Aniello was sitting in his cubicle looking for a change. Jacob sought financial and professional independence, but his life in Information Technology seemed limited, not limitless. He and his future wife, Susan, talked about their love of animals, love for the outdoors, their desire for freedom, and a new business idea for a pet waste removal service. Research revealed dramatic growth in the pet-care market including that:

* Approximately 40% percent of U.S. households (or 40.6 million) own at least one dog.
* Most owners (65%) own one dog.
* Twenty-three percent of owners own two dogs.
* Most dog owners do not enjoy picking up after their dogs.
* Currently, Americans spend approximately $34 billion dollars on their pets. This represents a growth rate of 100% during the past decade.

After reviewing this information, the two decided to take the leap, starting DoodyCalls in the Northern Virginia suburbs of Washington, D.C. in 2000.

In the beginning, Susan and Jacob kept their full-time jobs and worked on their new business during evenings and weekends. Demand for DoodyCalls grew steadily, and as they planned their wedding, the pair decided to turn DoodyCalls into a professional service poised for growth. They hired employees, purchased trucks, and began to advertise heavily. Soon, business was so strong Jacob and Susan were able to leave their jobs to run DoodyCalls full-time.

Through its franchise program, DoodyCalls provides service to 35 territories in 18 states across the U.S. including: California, Colorado, Connecticut, Florida, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New Mexico, New York, North Carolina, Oregon, Rhode Island, Tennessee, Texas, and Virginia.

Rates are Based on:

* Number of dogs
* Size of area to clean
* Frequency of service
* Amount of waste

Rates are as low as $12.50/service. Weekly service for one dog is approximately $15/wk.

Franchisees may develop a single territory or multiple territories over a period of time. The initial investment for a new franchise owner is $47,230-$69,920. This includes the $24,500 franchise fee. All franchises benefit from a professional call center, a routing, scheduling and invoicing system, access to the DoodyCalls intranet and customer feedback system, GPS tracking capabilities, professional public relations support, a proven marketing program, and ongoing training and coaching.

With the pet-care and home services markets growing, DoodyCalls continues its national expansion and looks to pick up after every dog in the U.S. Services

For more information, visit In today's small business world, finding a company niche and expanding into a franchise model is often the way to succeed.  Determined entrepreneurs are finding creative ways to reach out to consumers and meet needs that have previously not been explored.  Here are the profiles of two young business owners who did just that.

Jacob D’Aniello was sitting in his cubicle looking for a change. Jacob sought financial and professional independence, but his life in Information Technology seemed limited, not limitless. He and his future wife, Susan, talked about their love of animals, love for the outdoors, their desire for freedom, and a new business idea for a pet waste removal service. Research revealed dramatic growth in the pet-care market including that:

* Approximately 40% percent of U.S. households (or 40.6 million) own at least one dog.
* Most owners (65%) own one dog.
* Twenty-three percent of owners own two dogs.
* Most dog owners do not enjoy picking up after their dogs.
* Currently, Americans spend approximately $34 billion dollars on their pets. This represents a growth rate of 100% during the past decade.

After reviewing this information, the two decided to take the leap, starting DoodyCalls in the Northern Virginia suburbs of Washington, D.C. in 2000.

In the beginning, Susan and Jacob kept their full-time jobs and worked on their new business during evenings and weekends. Demand for DoodyCalls grew steadily, and as they planned their wedding, the pair decided to turn DoodyCalls into a professional service poised for growth. They hired employees, purchased trucks, and began to advertise heavily. Soon, business was so strong Jacob and Susan were able to leave their jobs to run DoodyCalls full-time.

Through its franchise program, DoodyCalls provides service to 35 territories in 18 states across the U.S. including: California, Colorado, Connecticut, Florida, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New Mexico, New York, North Carolina, Oregon, Rhode Island, Tennessee, Texas, and Virginia.

Rates are Based on:
* Number of dogs
* Size of area to clean
* Frequency of service
* Amount of waste

Rates are as low as $12.50/service. Weekly service for one dog is approximately $15/wk.

Franchisees may develop a single territory or multiple territories over a period of time. The initial investment for a new franchise owner is $47,230-$69,920. This includes the $24,500 franchise fee. All franchises benefit from a professional call center, a routing, scheduling and invoicing system, access to the DoodyCalls intranet and customer feedback system, GPS tracking capabilities, professional public relations support, a proven marketing program, and ongoing training and coaching.

With the pet-care and home services markets growing, DoodyCalls continues its national expansion and looks to pick up after every dog in the U.S. Services

For more information, visit http://www.doodycalls.com/index.html

This family-owned company, based in the Dallas suburb of Frisco, Texas, Pet Butler provides professional pet waste cleanup and removal services for individual yards, parks, HOAs and multi-family communities.

Pet Butler was founded in 1998 by Matt “Red” Boswell in 1998 with a mission to make the lives of pet owners more convenient, enjoyable, and safe, and to benefit animals, the environment and local communities.  The company has grown from a one-person operation into a national company, with operations from coast to coast, and revenue of over $3.5 million in 2007. In 2006, Red merged with Pet Butler of Central Ohio, taking the company’s roots back to 1988.

Pet Butler accomplishes their mission by charging customers a small per-visit fee for its technicians to collect dog and cat waste, carry it away, and dispose of it properly.

Pet Butler’s primary market includes pet owners in all geographic locations and socioeconomic levels. Demand for Pet Butler’s services is constant, prompting most clients to subscribe to ongoing weekly or twice weekly service, usually year-round. To complement the cleaning and disposal, Pet Butler offers additional services such as odor elimination, yard disinfecting, patio and deck cleaning and training aids to keep pets out of specific areas and encourage them to eliminate in others.

In late 2005, Pet Butler began an aggressive franchise program across North America. As of February 2008, Pet Butler has 98 franchise territories in 26 states plus 22 company owned territories. Pet Butler has franchises in Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Illinois, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas and Washington.

Its goal is 1,000 franchises across North America by 2015, making Pet Butler a household name, synonymous with pet waste cleanup and removal. With an affordable franchise investment, Pet Butler offers its franchisees a turnkey system for an immediate, effective business launch in their dedicated region. The company maintains an advanced communications network (ARF) and proprietary web-to-mobile routing software (“Poop Net”) for franchisees, as well as a National Calling, Billing, and Customer Support Center (“Poop Central Command”) to handle the administrative side of franchisees’ businesses, freeing them to serve customers and develop their businesses.

Boswell's long-term strategy is to create other subscription-based home service business opportunities using the Pet Butler model. These businesses will be for individuals who
want to break free of the business rat race and create true financial freedom and a lifestyle to go with it.

This family-owned company, based in the Dallas suburb of Frisco, Texas, Pet Butler provides professional pet waste cleanup and removal services for individual yards, parks, HOAs and multi-family communities.

Pet Butler was founded in 1998 by Matt “Red” Boswell in 1998 with a mission to make the lives of pet owners more convenient, enjoyable, and safe, and to benefit animals, the environment and local communities.  The company has grown from a one-person operation into a national company, with operations from coast to coast, and revenue of over $3.5 million in 2007. In 2006, Red merged with Pet Butler of Central Ohio, taking the company’s roots back to 1988.

Pet Butler accomplishes their mission by charging customers a small per-visit fee for its technicians to collect dog and cat waste, carry it away, and dispose of it properly.

Pet Butler’s primary market includes pet owners in all geographic locations and socioeconomic levels. Demand for Pet Butler’s services is constant, prompting most clients to subscribe to ongoing weekly or twice weekly service, usually year-round. To complement the cleaning and disposal, Pet Butler offers additional services such as odor elimination, yard disinfecting, patio and deck cleaning and training aids to keep pets out of specific areas and encourage them to eliminate in others.

In late 2005, Pet Butler began an aggressive franchise program across North America. As of February 2008, Pet Butler has 98 franchise territories in 26 states plus 22 company owned territories. Pet Butler has franchises in Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Illinois, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas and Washington.

Its goal is 1,000 franchises across North America by 2015, making Pet Butler a household name, synonymous with pet waste cleanup and removal. With an affordable franchise investment, Pet Butler offers its franchisees a turnkey system for an immediate, effective business launch in their dedicated region. The company maintains an advanced communications network (ARF) and proprietary web-to-mobile routing software (“Poop Net”) for franchisees, as well as a National Calling, Billing, and Customer Support Center (“Poop Central Command”) to handle the administrative side of franchisees’ businesses, freeing them to serve customers and develop their businesses.

Boswell's long-term strategy is to create other subscription-based home service business opportunities using the Pet Butler model. These businesses will be for individuals who
want to break free of the business rat race and create true financial freedom and a lifestyle to go with it.

For more information, visit http://www.petbutler.com.

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