... The Source for Personal Indpendence ...


Opportunity, Franchise Seekers Grow During Economic Slowdown But Caution Is Needed

As the economy turns sour, opportunity seekers become more numerous.

In the past, when the US economy has faltered, many individuals and families sought ways to supplement their income.

Experts in franchising and multi-level marketing say these times will be good for purveyors of these offerings.

According to some pundits, multi-level marketing programs will see an influx of new recruits while franchisors, particularly of low initial investment opportunities, will expand.

There are four considerations for those thinking of joining such efforts:

  • The product and service should be of interest to the would-be entrepreneur.

  • If this is a full-time endeavor, insure that there is enough savings to carry the family for one year.

  • Have an action plan to jump-start the effort and review it every three months.

  • Check and double-check the organization or franchise being used to "brand" the effort.

    In past slowdown periods, many individuals who join the opportunity ranks often suffer severe disappointment because these efforts often end in failure.

Experts report that just one in 10 opportunity aspirant succeeds while half of all franchise purchasers are in business five years from opening.

return to this month's issue



Home | News | Subscribe | Biz Radio | Media Kit | About Us

Marketing leaders seek out information from other marketing managers to better manage their enterprises. Marketing executives focus on getting and keeping their organizations profitable. By providing information on finance, marketing, staffing, employees, technology and sales to marketing leaders this website provides a unique platform for information exchange. Marketing leaders are in need of information to increase productivity and raise profits.

This website's award-winning staff distills information from a variety of sources to create a digest of marketing strategies that work for other marketing managers. Offering marketing managers and owners the best in terms of information and suggestions, this website is designed to be an easy, short read.

Marketing managers seek solutions to everyday problems that affect their bottom-line. The best sources of these solutions are other marketing managers who have encountered and solved these obstacles.

By continuously reading this website, marketing managers can learn much to improve their small enterprises. Other managers with larger companies can also benefit.

Functionality and brevity are important to marketing managers, owners and that is what this website's editorial is based on. Marketing managers know this website will often be ahead of national media in identifying trends and potential obstacles to marketing success.