... Your Online Business Source ...

Local Businesses Are Losing Sales, Opportunities By Not Focusing Some Efforts On The Internet

Local businesses such as restaurants, retail stores and service repair shops are losing new sales each month by ignoring the power of the Internet.

Many local enterprises are shutting their doors because they haven’t figured out how to use the Internet to drive customers to their physical address, argues one online expert.

“As a local-business Web site owner, you may need to inspire people to do more than just click. You may need to get people to pick up the phone and call your business. You may need to get people to get up and go to your store, restaurant or office,” Raynay Valles, writes in her new book “The F.A.S.T. Track Internet Marketing Method for Local Businesses."

The good news, Valles adds, is that if an entrepreneur has an established local business, people are already searching online for businesses similar to theirs. People are not looking in the phone book or newspapers anymore; they are surfing the Internet.

Valles spells out a practical strategy to shift online marketing into high gear. She says two ways are to quickly get listed on search engines and use social media to get more potential customers and clients to like, follow and patronize a business.

Potential customers "know that the Internet gives more information than any ad could. People are looking for information about businesses around the world and just down the block,” she writes. “The local businesses that educate themselves with success strategies will have the advantage over others who ignore the Internet.”

The Internet can be a scary thing to those unfamiliar with it, Valles says, especially to small-business owners who don’t have the expertise. In the 128-page paperback book, the author makes it clear to owners that whatever they can’t or don’t want to do can be outsourced.

As the business owner, the important thing to be aware of is what works online, key capabilities needed to be a successful Web-site owner, how to communicate what works to the business's tech people, and the leverage points required to help the owner get the most from his or her efforts, she says.

“A Web site is like a ‘salesperson in cyberspace.’ At first it’s wide-eyed and new, unpolished and probably failing, just like a new, inexperienced salesperson,” Valles writes. “If you want it to be successful, you’ll have to train it. Then let it run successfully on autopilot.”

Raynay Valles is an Internet-marketing strategist who works with clients at her marketing firm. For more information, visit her Web site at www.jawdrop.com.

more articles



Home | News | Subscribe | Biz Radio | Media Kit | About Us

Marketing leaders seek out information from other marketing managers to better manage their enterprises. Marketing executives focus on getting and keeping their organizations profitable. By providing information on finance, marketing, staffing, employees, technology and sales to marketing leaders this website provides a unique platform for information exchange. Marketing leaders are in need of information to increase productivity and raise profits.

This website's award-winning staff distills information from a variety of sources to create a digest of marketing strategies that work for other marketing managers. Offering marketing managers and owners the best in terms of information and suggestions, this website is designed to be an easy, short read.

Marketing managers seek solutions to everyday problems that affect their bottom-line. The best sources of these solutions are other marketing managers who have encountered and solved these obstacles.

By continuously reading this website, marketing managers can learn much to improve their small enterprises. Other managers with larger companies can also benefit.

Functionality and brevity are important to marketing managers, owners and that is what this website's editorial is based on. Marketing managers know this website will often be ahead of national media in identifying trends and potential obstacles to marketing success.