The open-source mobile operating-system project postmarketOS announced on September 27, 2026, that it is changing its name to Nura, completing a selection process that ran for about a year and a half. The new identity was unveiled during a conference talk, while the project said the transition across its user-facing material will take time.
Project members described the old name as increasingly difficult to use in outreach. Its length, pronunciation and unusual capitalization created confusion, with the name appearing in several inconsistent forms. The team also said a descriptive name had become too restrictive as its work expanded beyond the circumstances in which postmarketOS began.
Nura is intended to be shorter and easier to remember across languages. It also gives the organization a name that can be protected as a trademark, which the project sees as a way to guard users against fraudulent or misleading uses of its identity. The announcement said a trademark application for the new name had already been filed.
The choice followed an invitation for the community to suggest names, producing more than 300 submissions. A four-person selection team reviewed the list through several rounds, weighing advantages and drawbacks before producing four finalists. The candidates were checked for problematic meanings with speakers from different regions and then put to a range vote among the team. Nura received the highest score and was selected.
The project will operate online at nura.eco after an attempt to acquire nura.org did not result in an acceptable deal. The team said the .eco domain aligns with its goal of extending the useful life of smartphones and with the environmental commitments required of organizations using that domain. Its stated ambition is to support a roughly 10-year lifecycle for phones, reducing the pressure to replace usable hardware.
Although the name is changing, the project is retaining its established circular-arrow logo. Designers made small adjustments to spacing and construction so the mark is more legible and easier to reproduce consistently. The visual continuity is meant to preserve a recognizable link with the project’s history and mission.
The migration will not happen everywhere at once. Maintainers expect references to postmarketOS to remain while repositories, interfaces and documentation are updated. They invited contributors to submit merge requests where the former name still appears and to open issues when they find omissions they cannot fix themselves.
The rebrand marks a shift in how the project presents itself outside its original technical audience, but not a departure from its underlying work. The former name will remain part of its history, while Nura becomes the public identity used for future development and outreach.
